Men's fashion may not generate as many billions of revenue as women's but long are the days when guys would wear the first T-shirt off the rack. Formal clothing is not Rio de Janeiro's forte, but if you like to go casual you will feel at home.

Boutiques in Ipanema are your first destination. Keeping a shop in Ipanema, even a small one, is an important addition to any label, so all the biggies are here. Some, like Richard's  and Totem, for instance, were even born in Ipanema.

Expect to find an excellent choice of T-shirts with local flavor, button-downs in familiar patters with a new twist, and quality items that were carefully destroyed to make them look used and hip.

We have a whole page dedicated to beachwear and surfwear, so here we have highlighted the brands that go a little beyond beach fashion and offer every-day clothes that you will be happy to add to your closet. There are also a few shops dedicated to more formal wear to please that executive inside you. There are branches of international labels like Diesel, Zegna and Armani Exchange at the Fashion Mall, in São Conrado.